CHALLENGE

As part of an overall brand refresh, True Botanicals asked The Rare Form to take a look at their high-impact marketing channels: emails and social media ads.

APPROACH

We started with a system of templates for email and social that established consistency with the new brand elements (logo, color, packaging), and elevated the resulting aesthetic to reflect their luxury positioning.

RECEPTION & RECOGNITION

“Our brand refresh was truly elevated, modern and luxurious – and it reflected in our insane business results and explosive growth. From our website to our email, we saw our main KPI metrics more than double. We couldn’t have done it without The Rare Form – who was truly a strategic partner in these efforts with a relentless focus on our consumer.” 

— Tran Wu, VP Digital Marketing, True Botanicals