CHALLENGE

True Botanicals, clean luxury skincare, approached The Rare Form for a brand refresh. Their goal was to elevate the brand aesthetic to reflect a luxury positioning, and allude to their new brand attributes of “wild, liberated, sensual”.

APPROACH

After our initial exploration, we honed in on a luxe monogram treatment of the “TB” initials. The Fibonacci phyllotaxis pattern became a secondary graphic, featuring prominently on the packaging system we then developed. The packaging refresh spanned over all of True Botanicals’ 50+ SKUs and new launches.

RECEPTION & RECOGNITION

“The Rare Form’s work on True Botanicals elevated the brand and brought to life our ethos of eco-luxury in a way that really resonated with our consumers. The natural beauty industry can sometimes feel like a sea of sameness, but their creative work made True Botanicals stand apart visually and helped contribute to our exponential growth.” 

— Rebecca Boston, CMO True Botanicals