CHALLENGE

True Botanicals approached us to create an eye-catching packaging system for their 2021 Holiday gift sets. The sets would align with the new brand identity we created, emphasizing their position as a leader in the clean luxury skincare category.

approach

We developed a festive & sophisticated aesthetic reminiscent of dripping fairy lights, that continues in rose gold foil across the outer sleeves and boxes. The boxes feature the TB monogram logo we designed, and the sleeve tops display the fibonacci phyllotaxis pattern, which is rooted in True Botanicals’ commitment to clean plant-based ingredients. The boxes & sleeves are fully recyclable FSC paper and feature inner trays of biodegradable white sugarcane pulp.

RECEPTION

The gift sets were a hit with client & consumers alike, driving strong retail sales in their first-ever Holiday campaign.