PUZZLE Makeup - Refresh

CHALLENGE

Avital Elgaziel, makeup artist & founder of PUZZLE, approached The Rare Form with a new positioning for her makeup line. She wanted her branding and visuals to reflect a broader age demographic, with an age-positive and irreverent attitude.

APPROACH

After extensive research and brand messaging development, we created an elegant & fresh brand identity system with improved legibility, while still maintaining a visual evolution from the previous logo and icon system. The brand refresh extended through the website and photoshoots with product and models.

RECEPTION & RECOGNITION

“The Rare Form team listened to what we wanted, studied our brand & provided us with so much helpful information, suggestions, options to choose from. The work is beautiful, clean, professional — exactly what we wanted & more.”

Avital Elgaziel, founder 

View the live website at PUZZLEmakeup.com

DELIVERABLES

+ brand identity refresh
+ positioning strategy
+ brand messaging
+ content shoot direction & production
+ DTC ecomm website visual refresh

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