CHALLENGE

Following our brand identity & packaging refresh, True Botanicals asked us to help with a new launch: The B Line. These luxurious, natural-biocompatible skincare products are designed by women, for women, to practice indulgent self-care.

APPROACH

We extended and developed the graphic system we’d initially developed for True Botanicals packaging, using an integrated frame element to bring visual hierarchy to their lush photography style.

RECEPTION

The result is a stunning and sensuous set of marketing collateral, launch emails and product education that the client loves and has produced strong sales.