True Botanicals — the B-Line


Following our brand identity & packaging refresh, True Botanicals asked us to help with a new launch: The B Line. These luxurious, natural-biocompatible skincare products are designed by women, for women, to practice indulgent self-care.


We extended and developed the graphic system we’d initially developed for True Botanicals packaging, using an integrated frame element to bring visual hierarchy to their lush photography style.


The result is a stunning and sensuous set of marketing collateral, launch emails and product education that the client loves and has produced strong sales.

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