True Botanicals — the B-Line
Following our brand identity & packaging refresh, True Botanicals asked us to help with a new launch: The B Line. These luxurious, natural-biocompatible skincare products are designed by women, for women, to practice indulgent self-care.
We extended and developed the graphic system we’d initially developed for True Botanicals packaging, using an integrated frame element to bring visual hierarchy to their lush photography style.
The result is a stunning and sensuous set of marketing collateral, launch emails and product education that the client loves and has produced strong sales.