Peach Basil Shrub
project name

Peach Basil Shrub

award-winning typography & gift packaging

description
  • Client:

    The Concoctress

  • Our Role:

    Branding & Packaging Design

CHALLENGE: To create a promotional gift for The Concoctress, food & lifestyle blog. The Concoctress celebrates creativity in the kitchen and all kinds of life’s delicious moments.

SOLUTION: We developed a hand-crafted peach-basil shrub (or drinking vinegar), and created an ornate type-driven packaging design that pays homage to the shrub’s vintage roots. Received a Gold Award in Graphis Typography 4.

DELIVERABLES:

ideation
+ promotional gift concept
+ component selection

packaging design
+ hand lettering
+ hang tag
+ mailer